"Our family has retreated to a mis-shapen little lake in northwest Michigan for 103 years. Great-Granddad had a rule that became a camp rite: swim to Birdseye Island in the middle of the lake and back. Doing so means you’re ready to canoe by yourself and swim without a life jacket.
Our coming of age, our rite of passage, our Birdseye Rule."

-Eleanor Rae Smith

The Rule is a short visual poem exploring family, tradition, and the moments of our youth that define who we are today. Created for local clothing boutique Birdseye Rule in Logan Square, Chicago.

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